Hank Barry, moderator
Lisa Gansky, Kodak/Ofoto
Shane Robison, HP
Rob Glaser, Real Networks
44% of internet users
1.4M blogs on Technorati
140M camera phones to be sold in 2004
BlueHereNow -- "citizen reporters"
DeviantArt: 400,000 artists, > 4M works
Protools, Prologic, Garage Band
CD Baby, Magnatune, Creative Commons license
Mashups -- Grey Tuesday, Nelly's "Work It" and AC/DC's "Back in Black"
bushin30seconds: 1000 films
Resistance to "deeply asymmetrical" bandwidth plans.
Shane says, they look at Authoring, Management/Distribution, and Consumption. Selection and customization is a sort of authoring.
Rob, does user-generated content figure into Real's plans? Must differentiate on media types wrt ease of creation. Digital photography is now easy...music generation is much harder for most people. Sold many encoders to people who are recording voice for internet distribution. However, packaging, distribution and sharing will become easy more most media types, such as custom internet radio stations.
By including "mainstream" bands in Rhapsody, and creating "taste spaces", it encourages tasting, trial of independent bands.
Lisa, gives some metrics on Ofoto -- 12.5M members, 1 billion images, 1/3 of images are printed. Most users print at home, as well as online. Demographics skew towards women. Talked about George Eastman's focus on women for consumer photography. Soccer moms, and 25-45 women, who share like crazy. Talks about Kodak Mobile -- $2.99/month. While Ofoto mirrors traditional photo behavior, Kodak Mobile is "streaming intimacy".
What about business models? Rob talks about the Artistic and the Commercial vectors -- there are interesting blends and hybrids. For example, sampling and repackaging can't be commercial because of DRM.
Lisa talks about curators -- taking other author's content and repackaging. Brings up interesting rights management issues. What rights does a curator have? An author?
Talk about the blurring of the amateur/professional line. Things like Trigger Street Films, Project Greenlight, moveOn's film contest. Relationship between commercial and artistic sides of the business.
Steven Levy asks whether the "quasiprofessional" tools will create a new generation of content creators, or whether it will be just like "American Idol". Rob says, they're not mutually exclusive. If the mainstream media loses touch with popular culture, new trends will emerge to promote independent artists.